CONSUMER FOCUSED PRIVACY NOTICES

Transparency and comprehension builds digital trust

Privacynq explains product benefits and privacy protections in easy-to-understand language, synchronizing consumers’ expectations for the use and protection of their private information with each brand’s information strategy. This consumer-centric approach contrasts dramatically with today’s typical “minimum required by law” privacy policy. Although it seems like a simple idea, consumer-focused privacy builds “digital trust”, a commodity that has been very rare in recent years.

  • VENDORS COMPLETE SHORT SURVEY
  • CONSUMERS VIEW PRIVACY BRIEF
  • VENDOR & CONSUMER ACHIEVE DIGITAL TRUST
  • I-BEACONS

    Delivering offers at the exact right time and place

    The iBeacon technology is rapidly becoming ubiquitous in retail spaces, and for good reason. If you have installed a retailer's app on your smartphone and given it permission, retailers can digitally "tap on your shoulder" with discounts and special offers as you walk by products that you've said you like. The benefits are obvious, but consumers are also wary of their privacy being compromised. Privacynq's Privacy Brief is the optimum solution for retailers to educate customers on the care and protection given to their privacy, building digital trust.

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  • Connected Cars

    Today's cars capture and astounding amount of personal information

    The ubiquity of broadband Internet has enabled cars to become mobile data centers, tracking and optimizing engine performance, route guidance, fuel consumption, and within "apps" a limitless amount of other data. While these advances offer amazing new capabilities, there is definitely a need for consumers to comprehend and opt-in to the information that their cars collect from them. The Privacynq Privacy Brief delivers this complex information to driver and passengers, concisely and in language they can understand, at any number of convenient touchpoints - in car, on a smartphone, or from a desktop computer.

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  • Internet of Things

    Connected devices present a totally new privacy problem

    IoT devices are everywhere these days. From smart watches and thermostats, all the way to outlets that allow you to control every appliance in your home from your smart device. But with near-daily data breaches and hacks, consumers are rapidly losing trust in manufacturers to explain exactly what their products really capture and keep their privacy safe. The FTC has even warned the industry to do a much better job of consumer education. The Privacynq Privacy Brief explains privacy issues to consumers using easy-to-understand language, graphics and animated video, helping to build digital trust.

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  • Events & Venues

    Privacy matters to consumers, regardless of where they are

    With the public concern about privacy and the ubiquity of smartphones, venues that openly disclose their privacy protections will be viewed as "good guys" when compared to venues with no concern or mention of privacy issues. Surveillance cameras, TV cameras, Free WiFi, and beacons all need to be addressed. The Privacynq Privacy Brief has been optimized to deliver easy-to-comprehend peace of mind to the public in a variety of convenient ways.

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  • Other Applications

    Anywhere there is a questions about privacy, Privacynq is the answer

    The Privacynq Privacy Brief has been designed to be used in a wide variety of situations, including web sites, web apps, inside mobile apps and games, delivered to a smartphone via a text message or QR code scan, even as an animated video. If your situation calls for consumer comprehension of your product or site's security and privacy, Privacynq delivers a world-class privacy notice with minimal integration, at a very attractive cost.

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TRANSPARENCYIS THE KEY

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